Coverart for item
The Resource The Kelloggs : the battling brothers of Battle Creek, Howard Markel

The Kelloggs : the battling brothers of Battle Creek, Howard Markel

Label
The Kelloggs : the battling brothers of Battle Creek
Title
The Kelloggs
Title remainder
the battling brothers of Battle Creek
Statement of responsibility
Howard Markel
Creator
Author
Subject
Genre
Language
eng
Summary
"In 'The Kelloggs,' Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet."--
Summary
Brothers John Harvey and Will Kellogg made Battle Creek, Michigan famous for their work in promoting health (and healthy breakfast cereal) from the 1870s to the mid-20th century. Ironically, they hated each other! In The Kelloggs, Dr. Howard Markel, a professor of the history of medicine, details the brothers' lives, careers, and intra-family warfare. -- Description by Katherine Bradley Johnson
Writing style
Assigning source
Provided by Baker & Taylor
Biography type
collective biography
http://library.link/vocab/ext/novelist/bookUI
10572926
Cataloging source
NcU/DLC
http://library.link/vocab/creatorName
Markel, Howard,
Dewey number
977.4/22
Illustrations
illustrations
Index
index present
LC call number
F574.B2
LC item number
M36 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Kellogg, John Harvey
  • Kellogg, W. K.
  • Battle Creek Sanitarium (Battle Creek, Mich.)
  • Kellogg Toasted Corn Flake Company
  • Kellogg Company
  • Physicians
  • Industrialists
  • Battle Creek (Mich.)
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the battling brothers of Battle Creek
Label
The Kelloggs : the battling brothers of Battle Creek, Howard Markel
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 393-480) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: The Cain and Abel of America's heartland -- Part I: "Michigan fever". "Go west, young man" ; The chosen one ; New brooms sweep clean ; Long-distance learning -- Part II: An empire of wellness. Building the San ; "What's more American than corn flakes?" ; "Fire!" ... and cease-fire ; The new San -- Part III: Manufacturing health. The San's operations ; A "university of health" ; Will's place -- Part IV: Battles of old age. The prison of resentment ; The doctor's crusade against race degeneracy ; A full plate ; "Uneasy lies the head that wears a crown" ; The final score
Control code
21097952
Dimensions
25 cm
Edition
First edition.
Extent
xxix, 506 pages
Isbn
9780307907271
Lccn
2016053946
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocn964294340
Label
The Kelloggs : the battling brothers of Battle Creek, Howard Markel
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 393-480) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: The Cain and Abel of America's heartland -- Part I: "Michigan fever". "Go west, young man" ; The chosen one ; New brooms sweep clean ; Long-distance learning -- Part II: An empire of wellness. Building the San ; "What's more American than corn flakes?" ; "Fire!" ... and cease-fire ; The new San -- Part III: Manufacturing health. The San's operations ; A "university of health" ; Will's place -- Part IV: Battles of old age. The prison of resentment ; The doctor's crusade against race degeneracy ; A full plate ; "Uneasy lies the head that wears a crown" ; The final score
Control code
21097952
Dimensions
25 cm
Edition
First edition.
Extent
xxix, 506 pages
Isbn
9780307907271
Lccn
2016053946
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocn964294340

Library Locations

    • Adams Public Library - DecaturBorrow it
      128 S. 3rd St., Decatur, IN, 46733, US
      40.829571 -84.925321
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